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27/07/2005 | 12:29
After witnessing encouraging growth signs in the past 12 months, the hotel industry is busy trying to come up with an effective strategy for the upcoming months after the 7 July attacks.
Figures for June were mostly static, showing mild growth in profits and solid tourism numbers, but many are worried that this positive trend will change in July.
Many hoteliers had been planning on the best strategy for the coming influx of tourists for the 2012 Olympics, but now those preparations have been shelved.
At the moment most are concentrating on how best to continue getting the tourists to come to London.
Robert Barnard, partner with hotel consultancy firm PKF said: "We hope London and the tourist trade will hold up in the coming months.
"Strategies for the Olympics have now been turned to immediate concerns for ensuring that London is a place people want to visit in 2005"
The hotel industry in other parts of the UK is supposed to remain more stable than London in the short-term, as those hotels are more dependent on local travellers than foreign tourists.
 © DeHavilland Information Services plc
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